PRESS

Lafarge Builds a Strong Foundation with Marcelli

Toronto, Ontario (March 5th 2010) – As a world leader in the construction materials industry, Lafarge understands the importance to building a strong foundation. Canadian auto racing star Kyle Marcelli has had the continued support of Lafarge since kicking off his professional motorsport career in 2007. Announced today Lafarge is proud to extend their partnership with Kyle Marcelli again for 2010 as he competes at the pinnacle level of sports car racing in the world, the American LeMans Series.

“The relationship that I have enjoyed with Lafarge over that past three years is the kind of partnership that I believe many corporations strive for. We understand each others goals and work together to fulfill them. Lafarge has been with me since the start and I only see our relationship getting stronger.” Said Kyle Marcelli.

Together the two have many strategic marketing and promotional programs in place for 2010 which will be activated on an international level. The programs scope out from logo identification and branding to corporate hospitalities, to business to business developments and product distribution.

“Lafarge is proud to continue its support of race car phenom and friend Kyle Marcelli. Kyle is always pushing the envelope in motorsport just as Lafarge does with the innovation of new products for building a sustainable future. Lafarge has enjoyed supporting Kyle as he has matured into a great driver and a solid young man who never forgets his roots. We wish Kyle great success and look forward to celebrating that success with him back home in Ontario.” Says David Beaupré – Director of Sales, Marketing and Product Development.

Kyle Marcelli driving the #11 Lafarge/Primetime Race Group entry recently completed their first two days of official testing last week at Sebring International Raceway in preparation for the 58th running of the Mobile 1 12-Hours of Sebring March 17th – 20th 2010. Be sure to watch the opening race live on SPEED TV March 20th at 10:00EST.

About Lafarge:
Lafarge in North America is the largest diversified supplier of construction materials in the U.S. and Canada. We produce and sell cement, ready-mixed concrete, gypsum wallboard, aggregates, asphalt, and related products and services. Our products are used in residential, commercial and public works construction projects across North America. Lafarge in North America is part of the Lafarge Group, a world leader in building materials that is active in 76 countries, and employs 90,000 people.

For more information visit: www.lafarge-na.com